The Exploratorium is the San Francisco public learning laboratory which explores the world through science, art, and human perception. COLLINS was invited by The Exploratorium to reimagine After Dark: their popular, adults-only Thursday night event series.
Drawing from research in The Exploratorium’s remarkable archives, the new campaign leverages ideas of altered perception through Op-Art influences and thought-provoking language. It speaks to the immersive, transformative experience After Dark provides, and the independent, critical thought it inspires.
Role: Design Director Agency: COLLINS Team: Matt Luckhurst, Karin Soukup, Kris Wong, Shea Jackson, The Exploratorium Team: Julie Nunn, Robyn Higdon, Thomas Rockwell, Jason Davis, Lara McCormick, Emma Bailey, Sarah Owens