Exploratorium After Dark

The Exploratorium is the San Francisco public learning laboratory which explores the world through science, art, and human perception. COLLINS was invited by The Exploratorium to reimagine After Dark: their popular, adults-only Thursday night event series.
Drawing from research in The Exploratorium’s remarkable archives, the new campaign leverages ideas of altered perception through Op-Art influences and thought-provoking language. It speaks to the immersive, transformative experience After Dark provides, and the independent, critical thought it inspires.

Role: Design Director Agency: COLLINS Team: Matt Luckhurst, Karin Soukup, Kris Wong, Shea Jackson, The Exploratorium Team: Julie Nunn, Robyn Higdon, Thomas Rockwell, Jason Davis, Lara McCormick, Emma Bailey, Sarah Owens